Ivo Restaurant

The management of the Mercure Hotel in Belgrade entrusted us with developing a distinctive brand identity for their newly renovated restaurant. The concept draws inspiration from Nobel Prize-winning writer Ivo Andrić, whose deep historical ties to the hotel and its surroundings made him the perfect branding figure. Located near Andrićev Venac, the visual identity merges modern aesthetics with the timeless elegance of literary heritage.

The branding system features a refined logo, sophisticated typography, and a color palette that evokes warmth and tradition while aligning with the restaurant’s contemporary interior. Thoughtfully designed menus, signage, and in-store graphics ensure a cohesive brand presence, enhancing the dining experience. By weaving Andrić’s legacy into the visual language, IVO Restaurant offers guests an atmosphere where culture and cuisine intertwine seamlessly.