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The Baby Shop Premium project introduced a unique retail concept that combines an exclusive shopping experience with functionality and aesthetics tailored for modern parents. Developed in collaboration with renowned global brands in the industry, the key challenge was integrating various retail brand books into a cohesive store identity. The focus was on creating a premium retail environment that highlights a diverse product assortment while ensuring a consistent in-store communication strategy.
The project encompassed retail format standardization, interior design, and customer experience development, with every element carefully designed to achieve a seamless balance between the brand and customer expectations.
Take a virtual tour through the Aksa Premium store by visiting the Virtual Tour.
Task
Development of a premium retail concept and in-store communication for a multi-brand baby products store.