Grape Honey

Grape Honey is a premium product by Tikveš Winery, Macedonia’s largest and most renowned winery. This unique offering, known as “madžun,” is a traditional grape-based honey rich in vitamins, antioxidants, and natural sugars, offering both health benefits and a delicious taste. The goal of this project was to modernize and elevate the perception of this traditional Macedonian delicacy while staying true to its heritage.

The packaging design concept revolves around the product’s core benefit—heart health. The design features a gold line forming the shape of a heart, subtly resembling an electrocardiogram (EKG), reinforcing the product’s heart-friendly properties. The slogan, “For the matters of the heart,” further emphasizes this health-conscious message, positioning Grape Honey as more than just a sweet indulgence but a product with a meaningful purpose.

The visual identity balances modern aesthetics with traditional values, using clean typography, premium gold accents, and a minimalistic layout to appeal to contemporary consumers while retaining an authentic connection to Macedonian culture. The elegant bottle and label design ensure shelf visibility and communicate a sense of purity, quality, and sophistication.