Kengur

Redefining the Stationery & Lifestyle Retail Experience

Kengur is a leading stationery and lifestyle retailer offering a broad selection of toys, writing supplies, backpacks, notebooks, office materials, gifts, art supplies, travel accessories, and more. Our challenge was to design a structured, engaging retail environment that enhances product visibility, improves customer flow, and creates a seamless shopping experience.

A Strategic Approach to Retail Design

To support Kengur’s diverse product range, we developed a store format that prioritizes clarity, functionality, and brand presence. The approach focused on:

• Optimized Store Layout – A well-structured space that balances high-traffic zones with dedicated product areas, ensuring effortless navigation.
• Category Zoning & Merchandising – Clearly defined sections that intuitively guide customers through different product categories while maximizing visibility.
• In-Store Communication & Signage – A tailored system of visual cues that enhances wayfinding, highlights promotions, and reinforces brand identity.
• Custom Fixture Development – Modular, adaptable display solutions designed to improve product presentation while allowing flexibility for seasonal updates.

Creating a Dynamic Shopping Environment

By integrating smart zoning, clear communication, and functional design, Kengur stores now offer a modern, organized, and customer-friendly experience. The result is a retail space that not only simplifies shopping but also strengthens Kengur’s brand as a trusted destination for quality stationery and lifestyle essentials.