Bloop Dog Cosmetics

One Brand for the Salon and the Home

Bloop Dog Cosmetics is a professional dog care brand offering shampoos, conditioners and coat treatments for groomers and for pet owners seeking salon-quality care at home. The project covered the brand concept, logo, visual identity and packaging system for a growing range of products.

Two Audiences, One Language

A groomer needs a product that looks serious and says exactly what it does. A pet owner needs to trust it at first glance. We created a clean visual identity that communicates professional care while remaining accessible to everyday customers, so the same pack works on a salon shelf and in a pet shop. The system is built on:

• Colour Coding: Each product type has its own colour, so the right bottle is found in seconds.
• Consistent Layout: One structure across all packaging formats keeps the range recognisable as a family.
• Information Hierarchy: Product name, benefits and key ingredients always sit in the same place, for professionals and owners alike.
• Room to Grow: New products follow the same rules, so the range expands without a redesign.

Consistent Across International Markets

Bloop products are available across the Balkans, Poland, Hungary, Romania and Japan. The flexible identity and packaging system keeps the brand consistent and recognisable across different products, retail environments and markets.