Treehouse Pastry
Packaging Design for a Private-Label Frozen Pastry Range
Treehouse Pastry is a premium private-label brand created for a supermarket chain in Panama. The project focused on packaging design for frozen pastries, turning a diverse product assortment into a clear and cohesive range with a strong shelf presence.
A Distinctive System Across the Range
We developed a shared visual structure for all products, using colour coding and appetising product imagery to distinguish individual varieties. Each package has its own identity, while the overall range remains recognisable and consistent.
Designed for Retail and Future Expansion
The final solution gives Treehouse Pastry a modern, unified presence and provides a flexible system for introducing new products without losing brand consistency.
Task
Packaging design for a new private-label range of frozen pastries.
Every brand has a story to tell.
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