Aksa

Baby Equipment

Aksa is a leading baby and kids retail brand, known for its extensive selection of baby gear, apparel, toys, and everyday essentials for modern families. With a legacy of trust and care, Aksa sought to evolve its retail format to meet the growing expectations of today’s customers and reflect the brand’s contemporary identity.

A Thoughtfully Designed Family Shopping Experience

To elevate Aksa’s in-store journey, we delivered a comprehensive retail remodeling concept focused on emotional connection, functionality, and seamless navigation. The design approach emphasized:

• Strategic Space Planning – Zoning the store into intuitive sections that cater to different parenting needs, from newborn essentials to toddler gear and maternity products.
• In-Store Communication System – A cohesive visual language that supports wayfinding, guides purchasing decisions, and communicates brand warmth and reliability.
• Custom Fixtures & Product Displays – Purpose-built shelving and furniture that enhance product visibility while maintaining flexibility for evolving assortments and campaigns.
• Experience Zones & Activation Points – Designated areas for discovery, play, and promotions that bring energy to the space and create memorable brand moments.

More Than a Store — A Place Parents Trust

With a refined layout, clear communication, and human-centered design, Aksa’s new retail environment offers more than just convenience — it fosters trust and engagement. This transformation reinforces Aksa’s position as a go-to destination for families seeking quality, comfort, and care.