Idea Organic
IDEA Organic is a specialized store format, developed to meet the growing demand for healthy and organic food options. The concept offers a carefully curated selection of organic, gluten-free, dietary, macrobiotic, and fasting products, all in one place.
The project focused on crafting a unique retail environment, combining natural materials, earthy tones, and sensory branding to create a welcoming and seamless shopping experience. Thoughtfully designed elements ensure a strong brand presence and customer engagement.
With several locations successfully launched across Belgrade, IDEA Organic has set a new standard for accessible and health-conscious retail.
Task
Store format development and retail environment design for an organic food concept.
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